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What should I avoid when designing a name badge?
At Portland Badge Co. we’ve rescued countless folks from name badges gone wrong. Here are seven tips on what to avoid when it comes to your custom name badge…
So, much like a retail price tag, your badge must be readable from ten feet away — both the font and the tag itself. According to a survey done by David Alder of Biz Bash, 50% of a group of meeting planners claimed that “illegible font size of custom badges was a major problem.”
And, consider the 75 million baby boomers that have reached, or will reach their bifocal days, this is a top priority. The recommended font size is 24 point – hopefully bigger if possible. Also be certain to avoid cursive, script or other fancy letters.
Write the font in black or dark blue. Never use yellow, orange or any other light color. Even if a dark color choice means an aesthetic digression, fashion must be outweighed by your nametag’s approachability and visibility! Finally, unless you work in banking/financial services or the restaurant industry, avoid gold nametags.
Other than that, make sure that any supplementary, less important text is significantly smaller than the name itself. Remember, they call them name badges because the name must be the focal point, whether it’s the name of the person or the name of the company, those are the two most important pieces of information.
On the other hand, for mobile and populated events such as trade shows, expos and conventions, it is more effective to wear your nametag on your left side. This allows people who approach in your opposite direction to see your nametag with significant ease, since we traditionally walk on the right side of the road/aisle/hallway.
So, your nametag is pointless if it’s worn below your breastbone. The most effective location is two to three inches below your collar bone on whichever side most appropriate for your function. This allows maximum eye contact. Furthermore, high vertical placement of your nametag eliminates the possibility that it will be covered by something. For example, if your nametag hangs too low, it will be impossible for other people to read it when you: sit down, cross your arms, wear a jacket, write down information or use gestures while you talk.
Think about this: you will never see a billboard on the highway that only uses half the space provided! The next time you go to a meeting, convention, seminar or trade show, remember that your nametag is your best friend. In other words, think of your nametag as your “front porch.” It invites people. It makes them feel comfortable. And, it initiates conversations that transform strangers into valuable connections. But, like any good front porch, it’s important to create and wear nametags that are visible, accessible, and efficient so you will maximize your approachability.